Visual identity for the cyber-hooligan streetwear brand
For the launch of new streetwear label ÀLEA, we were asked to work on the company’s brand identity, the look & feel of digital formats and presentation materials for the Paris and Milan Fashion Weeks.
We decided to revisit the brand’s futuristic streak with digital treatments and intense chromatic and multi-layered contrasts, applying ÀLEA’s bold and authentic character across all digital and printed formats.
Sci-fi inspiration and technical experimentation: to respond to the brief, we used our Paranorma font for the logotype and institutional typography.
Influenced by ÀLEA’s geometric and technological style, we exploited the difference in dimension between the logo and supplementary information, with particular emphasis on alignments and margins.