An iconic and refined image for the Autumn/Winter collection from the historic Italian brand
Maintaining continuity with Borsalino’s elegant high-end image is no easy task. We opted for a careful balance of classic and contemporary, developing a design that showcased the brand’s heritage whilst simultaneously conveying its strong personality.
In order to fulfil the brief, we felt it vital to focus on the iconic and sophisticated photos taken by Emilio Tino, reinforcing their pure elegance. We curated the campaign design, all communication materials for Pitti Uomo, and the FW 14/15 catalogue.
We supervised every stage of production from beginning to end of the project: choice of materials, format design and printing techniques. The high level of curation dedicated to this project meant we were able to achieve the level of quality we had aimed for.