Following this funding aspect of their work, the monogram is a stylization of the G incorporating a spark, chosen as an element capable of telling the company’s innovative method. A method that simply works, as if by magic.

The spark also synthesizes the candidates’ talent, Glinters’ intuition and the beginning of an effective relationship.

The look & feel, simply, follows this intuition, accompanying the elements of the layout with spontaneity and without formalism.

We encapsulated the definition of Glinters’ identity in a manifesto , outlining its founding values and principles that differentiate it from similar companies.

Thanks to a confident, irreverent and ironic tone of voice – but without excesses – it was possible for it to stand out in an industry characterized by rigor and formal tones. A voice that is recognizable, sincere, direct, and consistent with the people and values of Glinters.

The manifesto will be a shared reference for the tone of voice as well as an outline for the posts that will be published on the social channels prepared for the launch.