Pick Meal Up

Branding and communication for the app that wants to revolutionise the take-away sector

We handled the brand identity and launch for the app that aims to break down the distance between restaurants and clients looking for takeaway food. A win/win situation that helps entrepreneurs to improve their business and offer better prices, and therefore greater accessibility, to the consumer.

MARKETING STRATEGY: CHIARA VALENTINI
SOCIAL MEDIA: FEDERICA BIANCHI
ADV CAMPAIGN: SHOPSTARTER
MOTION DESIGN: NOBEL

We created an expressive and contemporary symbol to tell the Pick Meal Up story, along with a powerful, impactful, and almost revolutionary typeface.

The cherry on top is a colour palette that is miles apart from the app’s competitors: an original combination that reflects both the pleasure of eating and today’s dynamic society.

We were responsible for the creative direction for this project and formed a working team that included other figures from our network: strategist Chiara Valentini, social media manager Federica Bianchi and digital marketing analyst Matteo Pigliapoco.

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